Graphic design has a big role to play in the modern capitalist business environment. Businesses need the services of graphic designers to create spectacular marketing materials. These materials include brochures, business cards, websites, leaflets and so on.
Let’s take a look at the different ways graphic design can help your company (and take your brand to an entirely new level in the process):
1. Graphic design breaks through the welter on social media
Social media is one of the best ways to connect with your attendant—but only if you can break through the clutter of noise and contention and grab their attention. And a great way to do that? Finished graphic design.
Images are key to join with your audience. 90% of the data transmitted to the brain is visual—and 40% of people reply better to visual information that plain text. Including well-designed graphics in your social media posts will help them jump off your audience’s screen, grab their attention, and start a interject. don’t trusted? just look the survey,
1. Facebook posts with images get 2.3x more engagement than Facebook posts without
2. Twitter updates with images can generate 150% more retweets than text-only tweets
3. Adding relevant images to blog content can increase Pinterest traffic by 62.5%
If you want to break through the welter on social media, look for opportunities to inclusion graphic design into your strategy.
2. Graphic design makes data corporeal
Leverage graphic design allows you to present key data, information, and analytic about your business in a way that’s going to pack a powerful punch and make a real impact on your audience.
When it comes to recast your data into visually impactful assets, the sky’s the limit. Getting ready to present at your company’s end-of-year meeting? Pull all of your key messaging together in a well-designed annual report. Not sure what to do with the results from a recent customer answering? Pull the statistics into an infographic, share it on social media, and use it as a way to generate leads (infographics have been shown to increase web traffic by 12%). Start a new product? Instead of writing out your explanation, put together a visual how-to guide to get people up to speed on how to use your product.
If you have information you know will make a big impact on your audience, the best thing you can do is present it in a way that’s going to pack the most impactful punch.
3. Graphic design helps make your brand
When it comes to designing key branding key, you want to be unique, but you don’t have to reinvent the wheel to do this.
Think of your branding as your corporate DNA. It’s who you are as a company. It tells your clients and customers, what you’re about, what they can expect, and why they should work with you. Your branding says a lot about you, and a lot of that communication is visual.
Once you’ve honed in on your brand’s personality, it’s time to bring it life visually. There are a number of visual elements you can design to strengthen your branding, connect with your audience, and drive engagement, including:
Logo: Your logo is, hands down, the most importance thing you’ll design for your company. It acts as the face of your brand, and will be the element people most closely associate with you and your company.
Website: Think of your website as your brand’s real estate on the web; it’s where people will go to discover who you are and what you have to offer. In order for it to serve its purpose, it needs to be on-brand and well-designed.
Brand color palette: Color is an extremely powerful thing, and the colors you choose for your product color palette will send a very particular message to your audience. Before you settle on colors, do a little analysis on color psychology. A blue and green color palette is going to send a very antithesis message from a palette made up of shades of red, orange, and yellow, so make sure the colors you choose inspire the right emotions in your viewers.
Fonts/typography: The same thing goes for typography. Using Comic Sans as your font is going to send a very dissimilar message than using Arial or Helvetica. Make sure the fonts you choose—and the way you use them—are in line with your brand.
Graphic design is special to businesses and other walks of life in varied ways. Professionally make logo designs help make a good impression on the potential clients. Many of them become faithful customers later. But, a first impression that a graphic design makes on viewers is of crucial importance in drawing their attention towards a company.